A Unique Blend of Beauty Technology and Sanrio Charm
The Ulike × Hello Kitty Pop-Up which took place at Mid Valley KL North Court from 1st June to 7th June, 2026, transformed the venue into a pink paradise for beauty enthusiasts and Sanrio fans alike. The week-long activation brought together cutting-edge beauty technology and the timeless appeal of Hello Kitty, offering an immersive experience that attracted visitors of all ages.
As one of the standout beauty collaborations in Malaysia, the pop-up successfully showcased how innovative self-care solutions could be paired with beloved pop culture icons to create a memorable consumer experience. Throughout the seven-day event, visitors explored a vibrant Hello Kitty-inspired space featuring Ulike’s advanced beauty technology, interactive activities, and Instagram-worthy photo installations. The event also gave fans a unique opportunity to celebrate their love for Sanrio’s iconic characters while discovering the latest innovations in beauty technology, leaving many with memorable moments long after the pop-up came to a close.
Spotlight on the Limited-Edition Ulike × Sanrio Collection
A major highlight of the event was the exclusive Ulike × Sanrio collection, featuring the adorable Hello Kitty × Ulike Air10 Pro and Kuromi × Ulike Air2 MAX. Designed to combine beauty innovation with Sanrio’s beloved characters, both devices quickly caught the attention of visitors with their eye-catching aesthetics and limited-edition appeal.
The Hello Kitty × Ulike Air10 Pro stood out with its soft pastel pink finish, accented by Hello Kitty’s signature bow and charming character details that perfectly captured the sweetness and elegance of the iconic Sanrio favourite. Meanwhile, the Kuromi × Ulike Air2 MAX offered a playful contrast with its stylish lavender and purple colour palette, complemented by Kuromi-inspired graphics that reflected the mischievous yet lovable personality of the fan-favourite character. The thoughtfully designed devices proved that beauty technology can be both functional and irresistibly cute.
Beyond their adorable appearances, visitors also had the opportunity to learn more about Ulike’s advanced IPL (Intense Pulsed Light) hair removal technology, designed to deliver a convenient and comfortable at-home beauty experience. Through product demonstrations and interactive displays, guests explored the features, benefits, and technology behind the devices while experiencing the exclusive collaboration up close. The combination of innovative beauty solutions and collectible Sanrio-inspired designs made the limited-edition collection one of the biggest attractions throughout the pop-up event.
Photo-Worthy Moments and Interactive Activities
Beyond the product showcase, the Ulike Hello Kitty Pop-Up offered plenty of Instagram-worthy photo opportunities. The charming pink-themed setup, complete with Hello Kitty elements and kawaii-inspired décor, encouraged visitors to capture and share their experiences across social media platforms. Every corner of the pop-up was thoughtfully designed to create a visually appealing environment, making it a favourite destination for content creators, families, and Sanrio enthusiasts looking to document their visit.
The event also featured engaging activities that allowed fans to interact with the brand while celebrating their love for Hello Kitty. Visitors had the chance to participate in fun on-site experiences, explore the exclusive collaboration up close, and immerse themselves in the cheerful atmosphere throughout the activation. The combination of beauty, technology, and entertainment contributed to the vibrant atmosphere during the week-long event, turning the pop-up into more than just a product showcase. By offering an immersive and shareable experience, the event successfully brought together beauty lovers and Sanrio fans while creating lasting memories beyond the shopping experience.
The Excitement Continues at IOI City Mall
The strong turnout at the Ulike × Hello Kitty Pop-Up highlights the growing demand for beauty-tech collaborations that combine functionality with creativity. By merging Ulike’s innovative approach to personal care with Sanrio’s globally recognised character, the event successfully created a unique destination for shoppers and fans.
While the Mid Valley KL North Court activation has officially ended, the excitement surrounding the collaboration is far from over. Fans who missed the first stop can look forward to the upcoming Ulike × Sanrio Pop-Up at IOI City Mall, in front of HomePro, taking place from 15th June to 21st June 2026. Visitors will have another opportunity to explore the exclusive collaboration, discover Ulike’s innovative beauty technology, and immerse themselves in the adorable world of Sanrio. Following the success of the Mid Valley event, the upcoming IOI City Mall activation is expected to attract even more beauty enthusiasts, Hello Kitty lovers, and shoppers seeking a unique kawaii beauty experience.
At Glow Guide, we celebrate the stories behind every beauty moment. From the latest product launches and exclusive pop-ups to emerging trends and inspiring brand campaigns, we bring you closer to the pulse of Malaysia’s beauty industry. As one of the country’s leading digital beauty media publishers, and powered by Envisage Digital Space, Glow Guide continues to connect brands and beauty enthusiasts through compelling storytelling, creative digital experiences, and curated industry insights. Follow Glow Guide to discover the people, products, and moments shaping the future of beauty.
